Big Publicity and Advertising Stunt :
Non-Hispanics are eligible for the free Pizza if they ask for it in poor broken Spanish. "Because we sell a $4.99 large pizza, many people presume it's not good. So, sampling is one of the most successful mechanisms we have to build our customer base." Gamm says he expects to give away 80,000 pizzas.
USA TODAY
Pizza Patron's free deal for Spanish orders raises eyebrows
By Bruce Horovitz
May 25, 2012
Pizza Patron's free deal for Spanish orders raises eyebrows
*****************
No comments:
Post a Comment